‘re-vive’, visualising the beauty of existing materials
rENs uses the power of creativity to give products a new life. Rather than see the products come to an end and possibly finish up as waste, rENs uses a dying process based on the colour red to create unique new products.
Hand crafted carpets
In the new collaboration with Desso, rENs will be merging the colour red with the yarns of some of Desso’s out-of-date carpet collections. The hand crafted process means that each time, the designers are interpreting the mix of dye and yarn and creating an individual work of art – testament to the idea of giving customers exciting new concepts and designs from existing materials.
Desso’s corporate vision is to create a new business model for the circular economy where goods are made to be made again. Using healthy materials, the concept calls for smart design to recycle, reuse and remanufacture, leading to a more sustainable economic model. Both Desso and rENs share the commitment to fashion a new, sustainable model for business and manufacturing and a society where imagination is used to find better ways to make things.
Through this collaboration with rENs, Desso is able to support young designers and together make a powerful statement to the world of fashion and beyond.